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Every Community Has Opportunity (ECHO) Campaign

Donate Life ECHO


Donate Life ECHO is a national two-week multicultural outreach campaign, held each year during the second and third full weeks in July. ECHO stands for Every Community Has Opportunity – the opportunity to save and heal lives through donation and transplantation. Donate Life ECHO was created in 2015 as a collaborative partnership between the Association for Multicultural Affairs in Transplantation (AMAT) and Donate Life America. The observance focuses on the power of sharing one’s personal story and decision to register as an organ, eye and tissue donor with members of one’s community – especially multicultural communities. It also encourages registered donors to ask members of their personal networks and extended communities to talk about donation and register as donors. Multicultural communities play a critical role in America’s transplant system. They save and heal lives as donors; need lifesaving kidney transplants in disproportionately high numbers; and serve patients and families as healthcare professionals.

Important Donate Life ECHO Dates

Observance: July 9-22, 2017

Video Contest Opens: July 11, 2017

Video – explaining Donate Life ECHO

Webinar, May 10, 2017 – Webinar and Audio

ECHO List of Resources (for partner organizations)

*Note: All resources are new or updated for 2017, unless marked with an “*”.

Press Materials & General Resources

National and Localizable (English and Spanish version of each)

FAQs, Talking Points and Statistics – Spanish & English
ECHO 2017 FAQs, Talking Points & Statistics – English & Spanish

Waitlist by Ethnicity

ECHO Logos – English & Spanish* (Spanish revised in 2017)



Implementation Ideas for Individuals and Organizations
2017 ECHO Implementation Ideas

Events and Activities Submitted by the Community via Survey – 2015 and 2016

Walgreens Partnership – Throughout July, Donate Life ECHO artwork will be featured on Walgreens health resource panels, reaching millions of customers every day with the Donate Life ECHO message. If you are interested in working with your local Walgreens, contact Karen Headley in the DLA office.


Stories of Hope


Each zipped file contains a story and image.

Bruce, African American, living kidney recipient
ECHO 2017 Stories of Hope – Bruce

Chad African American, donor husband 

Christopher, Hispanic, heart recipient (includes Spanish translation)
SP ECHO Story of Hope – Christopher, Hispanic heart recipient 

Heidi, API (Chinese), tissue recipient

Jennifer, Biracial family, cornea recipient
ECHO 2017 Stories of Hope – Jennifer

Lita, American Indian, living kidney donor 
ECHO 2017 Stories of Hope – Lita

Sabrina, American Indian, living kidney donor 
ECHO 2017 Stories of Hope – Sabrina 

Shantel, Hispanic, liver recipient (includes Spanish translation)
ECHO 2017 Stories of Hope – Shantel

Victor, Hispanic, kidney recipient (includes Spanish translation)
ECHO 2017 Stories of Hope – Victor

Social Media Calendar – Join us in a coordinated effort to share nine stories of Hope across organization’s social media platforms – each story on the same day across all organizations.


Video Contest


Donate Life ECHO 2017 Video Contest Rules
Donate Life ECHO – Video Contest Flyers (zipped file contains three versions with references to different websites for resources, plus a customizable version)



2017 ECHO Flyers
Zipped file contains three versions: one with RegisterMe.org, one with no registry website, one with a blank speech bubble for personalized information.


Social Media Graphics


2017 ECHO Social Media Files

Zipped file contains Facebook, Twitter and Instagram files with and without reference to RegisterMe.org. (Spanish versions coming soon)
-One set of graphics has the 58% of patients waiting list statistic
-One set of graphics has bubbles featuring ways to get involved
-The version without RegisterMe.org has enough room to localize with your registry URL and second logo



Speech Bubbles


Print and use one of our existing speech bubbles in pictures of yourself, friends and family! You can also create your own message with the bubble template provided.
Zipped folder – Contains PDF of English and Spanish speech bubbles, as well as a blank template
ECHO Speech Bubbles

Sample Phrases for Social Media Posts or Speech Bubble Template – with translations for Chinese, Korean, Spanish and Tagalog
ECHO Sample Phrases with Translations


ECO Champions Are Lifting their Voices in Puerto Rico


Take Away Cards


Take Away CardFront_Male_resized

ECHO Take Away Cards

Use these ECHO take away cards at community, hospital, and faith-based events. Card sets include facts about donation pertaining to minority communities. Card sets are also customizable. Be sure to download the files and see what your can use to better community education during ECHO!

Web Banners

ECHO 2015 – Web Banners

Zipped file contains four 300×250 pixel web banners (English with and without DonateLife.net, and Spanish with and without DoneVida.org) and four 728×90 pixel web banners (English with and without DonateLife.net, and Spanish with and without DoneVida.org)


Need ideas for items you can order in bulk & customize with your logo? Log in, click on the members tab and click on the ECHO category of DonationMerchandise.com.
Note: A limited number of megaphones are being stocked on Donate Life America’s store.

Please send members of the public (volunteers, etc.) to DonateLife.net/ECHO for resources they can download and use.

  • Association for Multicultural Affairs in Transplantation
    10825 Midlothian Turnpike, Suite 201R
    Richmond, VA 23235
    1-844-654-(AMAT) 2628